What were once individual families of accountable artisan winegrowers driven by a community spirit are now one big family. The sense of responsibility, community spirit and commitment shown by these talented, inquisitive, idealistic and creative winegrowers continues to grow as does their determination to spawn ideas. This sum of talents has solid foundations and its collective spirit is producing a radically new co-operative system with the future firmly in its sights.
The concept ?
The aim is to make people once again the linchpin of the corporate plan, to relinquish individuality in a corporate environment so that our employees and artisan growers can showcase their creativity and unique qualities and access collective intelligence serving the interests of the Rhone Valley growths. Innovative, more productive and dynamic with a flexible approach to economic and environmental challenges, Rhonéa focuses on participatory management that puts people and artisan growers at the centre of the corporate blueprint.
Through corporate social media; progressive workshops on quality and innovation; dialogue spanning the generations; learning workshops; tasting panels; educational trips; ambassadors; and expert committees for example, Rhonéa aims to create a connection between its employees and winegrowers to establish a cohesive involvement in the life of their wineries and company on joint issues. The values of the co-operative system and families of accountable artisan winegrowers with a common purpose are the cornerstone of its identity, and Rhonéa has designed an innovative participatory model that turns the spotlight on the creativity and unique features of each individual. The focal point is 5 remarkable schemes and initiatives that place employees and artisan winegrowers at the centre of the corporate blueprint and of this genuine people-focused story.